Hi, I’m Kerry.
I started Moonebeam on maternity leave with my second son, in the middle of one of the most chaotic years of my life.
My husband and I had just got married. Our oldest, Max, had a serious accident that meant months of hospital visits. Our youngest, Jesse, was admitted to hospital with sepsis at two weeks old. I went back to my corporate job on 1st September and burst into tears in an HR meeting when they asked how the kids were.
That was the moment I knew.
I didn't want a job I had to perform for. I wanted work that fit around my family, with clients I actually liked, doing things I was genuinely good at. So I went all in on Moonebeam.
Turns out, I'm very good at seeing what's broken in a business before the owner can name it. And then fixing it.
Most of the businesses I work with aren’t broken.
They're just running on the person at the centre of them.
which works, until it doesn't.
What I see every time I come in:
Everything still runs through the owner. Leads are falling through the gaps. Content exists in good intentions and voice notes. There's no follow-up system, no onboarding process, no real way to hand anything off.
It's not that they don't know what to do.
It's that they've been so deep in doing the business, they've never had the space to build it properly.
That's where I come in.
Not to add more to your plate. To take things off it - properly, with a system that actually holds.
Where I come from (the short version)
I've worked in a tech SaaS startup, building sales systems and marketing operations from the ground up with the CEO - two phones, two laptops, and a very long list of things to figure out.
I've been in tech sales. I've worked in hospitality, which taught me more about reading people and anticipating needs than anything else has.
I've done structured corporate roles, and I've done the scrappy startup thing.
The pattern across all of it: I get brought in for one thing and end up doing something bigger.
That's not a brag - it's just how this works. I see the gaps. I fill them. And I have the background to know which ones actually matter.
“My favourite part of working together was Kerry’s confident, laid-back approach. Her communication style is extremely easy and she’s a total breath of fresh air. She has a contagious positive energy and is very encouraging, especially in the work I hired her to do, which was to run a training inside my group programme. That kind of energy makes such a big difference.”
How I work
I work around two small boys in Limerick, which means I've gotten very good at efficiency. Very good at identifying what actually matters versus what just looks like it does. Very good at building things that hold up in real life, not just in theory.
I don't do complicated for the sake of it. I don't build systems you won't use. I don't hand over a colour-coded Notion hub and call it a day.
What I build is practical. Maintained by you (or with my support, we can figure that out). Designed around how you actually work - not how you think you should work.
If it doesn't make your life easier, it's not worth doing.